Author Archive

Can You See Me Now Facebook?

I have been asked over and over again about Facebook fan pages and their lack of organic reach lately. It’s true that Facebook’s organic reach has declined, and many people don’t want to spend money on a service that was […]

From Press Release to Print, Tips to Get Your Story Shared

Are you having trouble getting your story shared? Have you done your homework? Rather than sending your press releases out to the masses, try targeting individuals that you know will be especially interested in your story. This is where homework […]

We’re Turning it UP in the Greater DC Area!

  We are starting our  New Year off with a bang by expanding to the Greater DC Area! We are excited to introduce our new team member Leslie Heimer, Vice President and Public Relations Specialist, who will be overseeing our […]

I Just Called to Say I Love You!

Text messaging. It’s fast, convenient, easy, and it can be fun. But….it can also be very impersonal, and misunderstood. Have we have reached a time where we are so wrapped up in our own agendas that we avoid the possibility […]

Copy That?

  Compelling copy is very necessary in our overstimulated world. Coming up with unique ways to attract your target audience is our specialty. This is a little piece that we wrote copy for recently. La Porta Rossa is our favorite local […]

So Who Needs PR??

If you have so much business that you are turning people away, you may not need public relations. But in some cases, even if your sales are skyrocketing and you don’t need promotion, you may want to put a PR […]


Now that so many are struggling with overloaded inboxes, it’s important to be extra sensitive to anything that could inconvenience or cause extra work. It’s just good manners! Here are some tips. Read them, digest them, and don’t forget to […]

What’s Your Story?

“Storytelling” may seem like a term supporting the idea that public relations is “spin,” but the greatest public relations professionals are excellent story tellers! It is important to create messages and find the right ways to relay them, in a […]

Turning Up Your Message is as Easy as 1, 2, 3!

This outline is from my presentation to the Bartow Chamber Young Professionals. I wanted to show them by utilizing three things, they could easily turn up their message! I hope it will be helpful to you as well. 1. Media […]

Pitch Perfect

Many of our clients get nervous when pitching stories to the media, so we thought we would put together some tips for throwing the perfect pitch. Following our own advice, we will be straight and get to the point! Be […]