Is Your News Newsworthy?

Clients look to us for advice on what is or is not newsworthy before sending out a press release. We thought it would be helpful to share some tips to help you decide if your news is newsworthy! Timing The […]

Are You Practicing Transparent Marketing?

Transparent Marketing refers to the non-deceptive tactics used to engage consumers. More importantly, it refers to the non-deceptive tactics that consumers expect. Consumers no longer allow big media, corporations or any seller to lie to them. They want to understand […]

You Can’t Always Get What You Want!

Things can change in an instant. One minute, everything is rolling along smoothly when BAM…out of the blue, something unexpected happens. Just like you need insurance in the event of an accident, every organization needs an effective crisis communication plan. […]

Top Tips Learned From FPRA Polk’s Media Boot Camp!

We had a wonderful morning with FPRA Polk at their Media Boot Camp! We would be doing you a horrible injustice if we didn’t come back with some key points to share! So, here is the latest and greatest that […]

It’s the Little Things

Never under estimate the power of a thoughtful gesture! Part of building relationships is developing the warm fuzzy with your clients. This can be done simply by reaching out to them in creative ways. Understand, being creative doesn’t have to […]


Per.cep.tion: Psychology – a single unified awareness derived from sensory processes while a stimulus is present. Perceptions. People make them every day. What are they perceiving about your company or organization? If it is negative, how do you change it? If it is positive, how do you spread it? Perceptions are based […]

4 Tips to Turn Up Your Press Release

Press releases are good for your business. They draw public attention, improve company image, and boost brand recognition. That is, if they ever make it to the audience! Here are some tips to help turn up your press releases! 1. […]

Random Acts of Crescendo!

Contact: Cathy K. Hayes Crescendo Public Relations Phone: (863) 698-2145 E-mail: [email protected] FOR IMMEDIATE RELEASE Local Public Relations Firm Demonstrates Random Acts of Kindness LAKELAND, FL, MARCH 27, 2011 – On Wednesday, March 23, 2011, Crescendo Public Relations held a free seminar […]


Hi! Welcome to Crescendo. We are in the business of creating messages, and turning them up through effective public relations. Let me introduce myself!   Cathy Hayes has been active in the marketing and public relations field in Central Florida […]