Can You See Me Now Facebook?

I have been asked over and over again about Facebook fan pages and their lack of organic reach lately. It’s true that Facebook’s organic reach has declined, and many people don’t want to spend money on a service that was originally “free” advertising. But those who view Facebook as an investment are generating leads and sales daily. Successful Facebook pages are buying ads and combining them with a solid social media strategy. Ads combined with good old fashion creativity = results. So my suggestion is to invest in Facebook ads, and work on your content to increase engagement.

When it comes to Facebook engagement, there are some things Facebook is monitoring. They are looking to see if your fans like your post, comment on your post, share your post, or click a link in your post. If Facebook users aren’t doing one of these things, Facebook assumes that your audience is not interested in your content. If Facebook thinks your fans are not interested in your posts, they won’t push your posts out into the news feed and your reach declines. Reach and engagement go together like peanut butter and jelly.

When planning your posts, here are a few things to think about:

  • You don’t always have to post something that has to do with your business or organization. Post something that is nostalgic, or funny, or relatable. Try it, then sit back and watch your likes increase.
  • Try to pair good content with a great image. The better the image the better chance of likes, comments and shares. The more friendly and fun, the better.
  • Ask for likes. For example: “Like” this post if you are glad it’s Friday!
  • Ask for opinions. There’s nothing a Facebook user likes more than giving their opinion. This also shows your fans that you care about their input and that you want them to be a part of what you are doing.
While brief, these are a few things to start the brainstorming process. If you need help, give me a shout and I will put together a custom plan for you.
-Cathy

 

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