Turning Up Your Message is as Easy as 1, 2, 3!

This outline is from my presentation to the Bartow Chamber Young Professionals. I wanted to show them by utilizing three things, they could easily turn up their message! I hope it will be helpful to you as well.

1. Media Relations

Make Connections: Reach out to the media.  Make sure that you have the correct contact so that you are not sending your information to the wrong person. Follow their stories, this shows them that you are generally interested in the stories that they cover, and not just in what they will cover for you. Follow them on social networks, look for ways that you can connect with them, or maybe things that you have in common. Build relationships.

Follow the Rules: Be brief. Reporters are busy, and they appreciate you getting to the point. The subject line of your email is most important, as most are mobile and will be scanning emails and opening only those that look most appealing. Do not send attachments, copy and paste your press release into the body of the email to make it easier on them. Offer to send additional photos or information, and do so only on their request so that you don’t jam up their email with useless information.

Follow Up: Keep follow up calls and emails just as brief. Be considerate of the reporter’s time and ask if there is a better time to contact them. Don’t be discouraged if they don’t initially jump on your story, ask if there is something that you can do to make it more appealing.

2. Social Networking

Be Social: Social media is social!! Would you go to a party and talk only about yourself? NO! You would ask questions about other attendees, find out their likes and dislikes and find out what you have in common with them! Again, build relationships!

Be Interesting: You want your readers to have a reason to follow you even if they are not interested in your particular field. Find other ways to connect with your potential audience. Talk about current events, post inspiring quotes, or be funny. Do this without abandoning your main message, always look for creative ways tie that message in.

Be Helpful: Provide tips that are useful to your audience. Give them a reason to come to you for advice or to ask further questions. Use social media as a platform to display your expertise in your area!

3. Customer Service

Be Active: Actively look for ways to reach out to your customers. Sit back and listen to what they are saying on social media networks and look for ways to connect with them. Always provide ways for them to submit suggestions for things that you could do to improve or make things eaiser or better.

Be Honest: If you make a mistake say so. Own up to it and promise to do what you can to rectify the situation!

Be Thankful: Take time to thank your clients. Hold a special event in their honor or simply send a hand written letter. You will build trust and admiration by taking time out to let your clients and customers know how much you appreciate them!

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